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3CHI, pronounced as "three-chee," is a brand born from the vision of a biochemist with 15 years of product formulation experience. This visionary individual witnessed the transformative potential of hemp and set out to create a brand that focused on cannabinoid research, particularly minor cannabinoids. Their goal was to produce the purest, most effective, and consistently potent cannabis products. At the time of 3CHI's formation, the hemp industry primarily focused on CBD, neglecting minor cannabinoids. 3CHI was a trailblazer in advocating for the exploration of minor cannabinoids, a move that has now shaped the industry.